Boost Mobile was founded in Australia and New Zealand in 2000 by Peter Adderton. Mr. Adderton and Craig Cooper brought it to the United States in 2001, and entered into a joint venture with Nextel Communications to launch and market the brand - primarily to be marketed specifically to the urban community. A lure of Boost Mobile with the urban minority customer groups was that Boost's Walkie Talkie (Nextel's Direct Connect), for $1 a day ($30 per month), was the only way in the early 2000s to have something similar to unlimited voice minutes, and the advertisements effectively utilized "jive" or "slang" vocabulary. Boost Walkie Talkie only reached other Nextel/Boost IDEN subscribers, and as a form of PTT, was half duplex. Unlimited voice plans on national carriers such as AT&T existed as early as 2001, but many people were unaware of this. AT&T eventually dropped their unlimited minutes calling plans. In 2003, Nextel purchased the American division of Boost Mobile. Until late 2004, Boost Mobile was only available in selected markets, primarily in California and Nevada. Prior to their purchase of Boost Mobile, Nextel primarily focused on the business market.
With Sprint Corporation's purchase of Nextel in 2006, Boost Mobile remained as a wholly owned subsidiary of newly formed Sprint Nextel Corporation. At the end of 2006, Boost launched its Unlimited by Boost Mobile Service on the CDMA network. The service offered unlimited talk, text, and wireless web - but was only offered in a limited amount of states/markets. The result was significant growth...but parent Sprint Nextel made the decision to pull back on the CDMA plans for unknown reasons - instead, focusing on the iDEN push-to-talk network for the time being.
Boost Mobile
Boost Mobile
Boost Mobile
Boost Mobile
Boost Mobile
Boost Mobile
Boost Mobile
Boost Mobile
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